By: Harvey Chipkin
New trends are emerging as hotels seek to reinvent themselves in the face of inroads from Airbnb, millennial travel patterns and other forces. Much of that reinvention is happening among resurgent independent hotels that have shown surprising strength in recent years, even in the face of global brand advances.
Speakers and attendees at the Independent Lodging Congress, held in Brooklyn last week, identified trends that have little to do with fancy beds, high technology or upscale restaurants. They are all about telling stories and being part of the community.