A born leader and a bit of a rebel. Bashar can speak to the ins and outs of the Hospitality Industry because he’s done it all. Most at home on the road, he eats, sleeps and breathes this calling that we call hospitality. Some might say he’s obsessed with hotels. But, it’s really the humans behind them that drive him. Well, that and a vintage Land Rover Defender.
Founder & Chief Executive Officer