I’m a seasoned executive with a passion for purpose driven brand building & performance marketing. My experience is in global lifestyle brand management, creating marketing ecosystems, driving brand value and developing high performance teams. I produce integrated campaigns that deliver globally aligned identity and customer experience for Luxury and CPG brands across Americas, EMEA and APAC. My diverse background and expertise enables me to fuse brand management fundamentals, evolving digital innovation and consumer insights to build brand aspiration, desire and commercial success.
– A big picture strategist with a competitive streak. I have a strong bias for execution and data analytics to measure, test and optimize results to beat the competition.
– Along with strategic and commercial leadership, I bring an intuitive sense and eye for style and design that deliver creative with flair.
– Believe brands are experiences and must sync with consumer values and live within culture where social media plays a part in creating the brand narrative.
– Thrive in environments of change. I naturally adapt quickly, embrace technology to advance and consistently innovate to lead.
– Take pride in coaching and creating environments that are uninhibited, collaborative, creative and fun. I discovered this can create magic and a competitive advantage.
– Completed MIT Executive Program on Digital Marketing and Social Media Analytics in July 2018. I’m an avid learner of all things digital, specifically new digital/social media strategies and analytics.
Strategic Planning| Brand Architecture| Positioning| Storytelling| Consumer Insights| Partnerships| Digital Marketing| Advertising/Social Media Creative Content| Media Planning| CRM/Customer Acquisition| SEO| Agency Management| Influencer & Media Relations| Marketing ROI| Data Analytics Pricing & Margins (P&L)| New Product Development|