Mark Morrison is a seasoned executive in the travel, technology, and real estate industries, with over 25 years of experience in delivering value to PE firms and public companies. With an extreme focus on results, Mark is cross trained as a Finance, Operations, Technology and Commercial leader. Mark is currently advising Rockbridge Holdings, focused on growth and strategy. Previously, Mark served as a C-Suite member in a COO-type role to a PE-owned shopping mall REIT, beating the underwriting expectations by over 2X, and turning the largest profit in the firm’s history. Mark is most known for turning around Hilton Worldwide under Blackstone, creating the most successful PE outcome in history. During his time at Hilton, he created a new business line that now generates ~30% of Hilton’s total profits, and he championed the concept of loyalty private rates, which is now common across the industry. Mark also held a leadership role at Expedia, where he developed new B2B technology concepts to support hotel owners. Mark has advised or invested in various companies, from start-ups to large public companies (e.g. IHG, Yum).

Mark studied at the Cornell Hotel School and received an MBA at Kellogg @ Northwestern. He currently resides in Nashville with his wife (a leader in state public education) and three children.