Lyon is a Business Strategist with 35 years expertise in Offshore digital marketing, design, branding, licensing, content creation, and scaling profitable businesses. His current company, RipeConcepts.com, founded in 2009, has 600 full-time digital geeks and designers, all under one state-of-the-art roof and based in Cebu, Philippines. Aside from providing well-recognized performance marketing and ad agencies with all things digital back-office tasks, Ripe works with clients like Crate & Barrel, Mattel, WordPress, and Target.

Prior to that, in 1990, he built and sold a company that designed and sold licensed product and home accents for many of the most recognized ICONIC pop culture brands in America like Harley-Davidson, John Wayne, Dr. Seuss, and the Beatles, just to name a few.

In 2022, Lyon sold RipeConcepts.com to Nagarro (NGRRF), the fastest-growing Tech BPO in the world, where he remains the head dishwasher and is still having a ball. Nagarro currently supplies digital and IT services to clients like Hilton, Marriott, and Mercedes.

Lyon has been awarded Inc. 500 multiple times and was an Ernst & Young Entrepreneur of the Year winner. He has been a YPO member since 1997 and a guest speaker at Global YPO Digital events. Based in SLC, he is a graduate of the University of Utah, where he was the slowest ski racer on the U ski team and received a street MBA from the School of Hard Knocks with a minor in Luck & Serendipity.