Doug Logan is the President and Founder of Inovāt, which he started in 2002 out of high school after attending (and leaving) art school in exactly one day. While Doug holds many roles within the agency, he primarily focuses on new business, strategy and client relations.

Doug set out to work with big brands from A-Z and make his mama proud. After going through the alphabet from American Express, BBC Worldwide, Comcast, Disney, Ferrari and Hershey to Visa and Zippy Shell, Doug decided to change his focus to founder-led brands. Looking at his own small beginnings Doug decided to set his sights on brands that were founded with a dream, family-owned businesses, and creative companies with cult-like followings.

Founder-led hospitality brands have to fight harder than ever to keep up with the changing habits of guests and vacationers. Doug asked the question, “what if they used storytelling to approach their potential guests? How much better would that connection be?” From there he turned his attention to helping independent hotels and resorts tell their story in a meaningful and captivating way. Applying his no-nonsense core beliefs like honesty, balance and simplicity, Doug believes in striking the perfect balance – never pushing so hard to drive results that the experience is sacrificed for the end user. And never pushing the creative so hard that we’re winning awards, but not solving business problems.