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Lauren Larrabee

VP, GM - Brand Management Luxury Wines
Constellation Brands

Lauren Larrabee has long nurtured a deep appreciation for fine wine, food and art. She grew up surrounded by women who were well ahead of their time, including her mother, a professionally trained chef, and her grandmother, one of the first female art critics in the San Francisco Bay Area. Their ability to thrive in male-dominated industries inspires Lauren to this day and has led her to forge her own path in the world of fine wine.

Lauren received her undergraduate degree in Winemaking and Viticulture from California Polytechnic State University – San Luis Obispo. After graduating, she began her career as a sales and marketing coordinator at Ancient Peaks Winery, where she assisted in the tasting room and helped to build out the winery’s Direct-to-Consumer (DTC) business. Lauren continued her work in marketing at Gloria Ferrer Vineyards, and then made the transition into brand management for the winery in 2012. In this role, she executed national trade marketing programs and led a relaunch that cemented the winery as a leading,
ultra-premium sparkling wine brand.

In 2013, Lauren joined Constellation Brands as an associate brand manager for a portfolio of premium and luxury brands, the most recent being Meiomi Wines. In this role, she led long-term planning and brand strategy, oversaw the development of integrated marketing communication plans, managed creative agencies to develop brand positioning, and oversaw media strategy and execution. During this time, Lauren also earned her MBA from Santa Clara University Leavey School of Business.

All of these experiences prepared Lauren for her current role as the General Manager of Robert Mondavi Winery, which she assumed in April 2022. Her expertise in brand management, combined with her passion for fine food, art and wine are pivotal in her mission to restore Robert Mondavi Winery’s
position as the soul of Napa Valley Fine Wine and elevate it once again to be the defining luxury wine leader in the Napa Valley.

Lauren lives in the San Francisco Bay Area and enjoys bicycling around her neighborhood on the island of Alameda, exploring new hiking trails, and taking weekend trips to the coast with her husband and their three-year-old son.

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