Can you pick a tissue box cover that helps tell part of the story of a new hotel concept? Do you want to? Meg can and does. A firm believer that bespoke is better than uniform, that individualized is better than efficient, that the story is the thing that makes us unique, Meg is on a quest to bring Lark’s creative concepts to life.  She finds pleasure in deriving a hotel identity out of the beauty and grit in our neighborhoods, in identifying community brand partners to strengthen our story and in developing programs that help our people get out and experience our locations.

In her time with Lark she has proven to be a skilled organizer of small and large projects, mentor to staff, manager of chaos, defender of the lark mission and a dynamic part of the leadership team. In her role as Creative Director she oversees the creative work that supports and defines the company brand as well as the identity of individual hotels and restaurants. By focusing on cultivating the unique personalities of each hotel through specialty amenities, relevant programming, local partnerships and individualized service style, she is responsible for all products or experiences that guests interact with either consciously or subconsciously during their time at our hotels and restaurants. Meg leads the team that  brings our creative concepts to life and defines how to operationalize the marketing strategy for the brand and individual hotel identities.