At Hospitality Lab by Union Square Events, a division of Union Square Hospitality Group, Jessica Gidari serves as the Senior Director of Design & Concept Development, leading her consulting team in the creation of new business initiatives from concept to completion. With a strong emphasis on both interior design and branding, Jessica has dedicated the past 14 years to designing restaurants and branding hospitality spaces, both domestically and internationally. In her current role, she collaborates with various clients to conceptualize and bring to life holistic F&B experiences, encompassing all aspects from design to culinary to operations.