Jen founded Laasie in 2016 with a vision to reimagine loyalty: no points, no tiers, just a simple, immediate benefit. Laasie powers a new kind of loyalty for 2,000+ hotels & resorts including Margaritaville, Highgate Hotels, Benchmark Pyramid and Wyndham Destinations. By pairing AI with a network of 1,000+ instant gratification partners such as ALO, Uber, Amazon, Sephora, Laasie has incentivized over $500 million in direct bookings with personalized instant rewards for each individual. Jen comes to travel tech with prior experiences in private equity and real estate. Jen earned a B.S. from MIT and a MBA from Harvard Business School.