James is responsible for delivering Virgin Hotels Collection’s global growth, operational excellence, multi-award-winning customer experience, and unique culture. With over 35 years of hospitality experience, James began his career in his hometown of Dublin, Ireland, followed by ten years in London, England, including executive roles with ITT Sheraton Corporation and the Luxury Collection. His career then led him to the United States, where he held prestigious General Manager roles at the St. Regis Hotel in Houston and the Montage Laguna Beach. He then served as Executive Vice President, Operations for Montage International, where he oversaw all aspects of operations for the award-winning Montage and Pendry Hotel brands seven hotels and resorts, including owner relations, culture development, and sales and marketing.
James has served on many not-for-profit and hospitality industry boards and committees, including Chair of Visit CA, Preferred Hotels and Resorts Advisory Board, and Forbes Travel Standards Advisory Committee.