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Brigette Harenda

President
•
B&Co.
Brigette founded B&Co. in 2008 with the express intent of creating a hospitality branding firm. The decision came after becoming a hotelier herself when she traded branding work for a percentage of a hotel. That property – The Iron Horse Hotel – started it all, and she says she’s been a hospitality junkie ever since.
Now an investor in a few hospitality projects, Brigette understands that branding is an investment, and the ROI is realized for the life of the business. B&Co. has branded more than 100 hotels, bars and restaurants all over the U.S. and Caribbean and believes the discovery process for each market is the key to delivering successful brands.
A native Milwaukeean, she’s wildly supportive of her “Third Coast” hometown. Her passions are travel, scuba diving and serving as an advocate for those struggling with homelessness.

Indie

Confab

Asheville

July 16 - 17, 2024
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