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Cale Genenbacher

CEO & Co-Founder
Loge Co

Cale’s background in hospitality comes by way of the outdoors. Cale transitioned out of the army after six years of being an infantryman and saw an opportunity to create a deeper form of hospitality in the places he loved most. After a few years at business school and one year at Microsoft Cale co-founded LOGE in 2017, opening the first property to serve cold water surfers on the coast of Washington. From there Cale has overseen LOGE’s expansion as it has opened 7 new Camps with another 11 owned and in development across the country. Cale founded LOGE to help bring the outdoor community together and inspire the re-discovery of the wild spaces near home.

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