Brian is a consultant and strategic advisor specialized at the intersection of cannabis and hemp in the visitor economy. He works with hotels and destination organizations (DMO’s) to develop data-driven strategies and partnerships that integrate cannabis and hemp in a safe, sustainable, and brand-aligned way.  Brian leads the cannabis and hemp task force for Destinations International and the cannabis and hemp council for the California Travel Association. He is the founder of the Cannabis Travel Association International and he advised on the first ever national study on the cannabis-motivated travel audience in the United States back in 2020.