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Alex Cabañas

CEO | Benchmark

Alex Cabañas is passionate about leading and growing a company that makes a profound difference in the lives of employees, guests, owners, industry partners and the community.  His life mission since college has been to create opportunities for others to be successful.  As CEO, Alex is focused on strategic planning, people development, pursuing growth and new opportunities, promoting the delivery of memorable customer service and ultimately being the best third-party management company in the industry, acting in the best interest of owners every day.

Alex was previously President, business development & finance for Benchmark. During his tenure in business development roles over the last five years, the company added 22 properties to its management portfolio, expanded into the Caribbean and added to its presence in Tokyo.  The company also acquired MTM Luxury Lodging, which led to the launch of Personal Luxury Resorts & Hotels.

Alex Cabañas joined Benchmark Hospitality International in January 2006. Prior to joining Benchmark, he worked for The Boston Consulting Group from 2000 through 2005. While with BGC he worked with clients in a number of different industries including: travel and tourism, government, consumer/retail, telecommunications, e-commerce, financial services, and energy. His assignments included a variety of different tasks including: lodging investment proposal, market sizing and segmentation, competitive benchmarking, product development, process management, asset valuation, new business development and growth strategy.

Alex earned his MBA at Harvard Business School and holds a BBA and MS in Finance from Texas A&M University.  Alex is married to his perfectly-made-for-him wife, Heather and they have two energetic and out-going boys, Matthew and Eli.  Alex enjoys his time with family, traveling and exploring together, any outdoor activity and is very involved in his church.

Quick Facts

Something ILC attendees would never guess about you:

I voluntarily teach a two year old class at my church twice a month and actually love it!

Favorite place to stay when traveling:

Disney is a pretty tough place to beat as a destination and experience.

MUST have travel item:

Not so picky since I travel so much, flexibility is a must have!

Biggest extravagance or vice:


Most memorable ILC moment:

The M&A panel at ILC 2016

Who in the industry inspires you:

Making memories and emotions for a living is what inspires me about out industry. We are fortunate to serve the needs of others.

Who would play you in a movie:

Jeff Gordon…..not an actor but the only famous person I’ve been told I look like.

First job:

Grocery sacker at Randall’s in Texas.

Currently reading:

David & Goliath by Malcolm Gladwell

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