Samantha Goldworm

Samantha Goldworm

Co-Founder & Chief Marketing Officer, 12.29 & Scent For Good

Samantha Goldworm is a global leader in branding and consumer insights behind Fortune 500’s most profitable brands (Lancome, American Express, Starwood Hotels, Bertolli, Kraft Foods, and M&Ms). Samantha’s 15+ years in marketing and research include leading complex research studies to shape marketing programs, product innovation, value propositions, and media plans, enhancing brand image and maximizing return on investment. Samantha’s research, insights and expertise are key to 12.29’s unique scent identity creation process – deeply understanding a client’s identity, driving and mining market research, relating to specific target audiences, and building full sensory experiences.


?https://www.scentforgood.com/

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Copyright 2019 Independent Lodging Congress

Copyright 2019 Independent Lodging Congress

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