Michael Struck is Founder and CEO of Ruby Hotels, one of the leaders of the rapidly growing new “Affordable Luxury” hotel market segment. Ruby’s LEAN LUXURY hotels offer top locations, high quality room fittings, and genuine design at an affordable price. Founded in 2013, Ruby has grown to 19 hotels with more than 3.100 rooms in only six years. Before founding Ruby, Michael successfully established the hotel groups Kameha, Gold Inn and Dormero as an entrepreneur, as well as Cosmopolitan Estates, a real estate developer. Before that, Michael was authorized signatory of the Schörghuber Holding and Managing Director of several corporations of the Schörghuber company group. At the beginning of his career he worked for the Boston Consulting Group advising leading brands on marketing and distribution, and later managing restructurings, mergers and acquisitions.