Lia Haberman is a digital media and marketing executive and keynote speaker with a proven track record of growing engagement, audiences and revenue with brands such as Yahoo, E! and Livestrong.com.
As former VP, Content & Operations at Livestrong.com, one of the world's leading health and fitness brands, she built out a national influencer marketing program. As part of the program, she created branded influencer opportunities for partners such as Athleta, Del Monte and GoRVing while working with talent such as Olympic gold medalist Shawn Johnson, the Biggest Loser's Jillian Michaels and celebrity nutritionist Kelly LeVeque.
She's passionate about exploring and evaluating emerging creators, platforms and content formats to determine their use for audience engagement and brand expansion. As an early Snapchat adopter: she lectured about its uses for student at USC Annenberg School for Communication and Journalism back in 2015.
She currently teaches Influencer Marketing and Social Media Marketing as part of UCLA Extension's Leadership, Management, and Communications Programs and provides consulting services for brands such as Beachbody, WELL Summit and CannabisMD.