Lauren Maillian

Creative Entrepreneur & Chief Strategy Officer, LMB Group

Lauren Maillian is the Chief Strategy Officer of Province Brands, an innovative luxury cannabis beverage company disrupting the adult use category. In her role at Province Brands, Lauren advises the Founder and CEO on critical decisions and works closely with the executive team to provide strategic counsel on business and brand development for meaningful impact and ROI. She brings a multitude of insights and experiences to the company from her diverse career, which has spanned the beverage, consumer brand, marketing, tech and venture capital industries. As Chief Strategy Officer, Lauren is a key member of the leadership team and instrumental to the growth and protection of the company’s assets and intellectual property. She is the Founder and CEO of LMB Group, a strategic marketing and brand advisory company; was a Founding Partner at Gen Y Capital Partners, an early stage venture firm focused on investments in consumer-facing technology enabled companies; and is the author of the instant bestselling business memoir, The Path Redefined: Getting To the Top On Your Own Terms. Lauren’s passion for innovation-through-entrepreneurship and her unique ability to story-tell, brought her talents as an expert onto television as the Master Marketer and co-star of the startup focused docu-series, Quit Your Day Job, on Oxygen (NBCU). At age 19, Lauren cofounded a boutique winery that quickly became an internationally recognized award-winning wine brand, making her the youngest self-made winery owner in the country. She served as the Chief Operating Officer of the company from inception through the brand’s acquisition in 2011.

As a change agent, connector, influencer and media spokesperson, Lauren has demonstrated her ability to create messaging that resonates with brands, millennials and women. Lauren has worked with brands such as J.P. Morgan Chase, DeVry, Cover Girl, Bumble and Bumble, and Secret Deodorant to humanize their brands and better tell their stories to more authentically connect with the consumer. Her multi-dimensional expertise has made Lauren a uniquely qualified and respected global brand strategist who has earned consumer-facing and industry influence as a change agent and ambassador. Lauren’s experience is both vast and distinctive given the roles and responsibilities she’s had ranging from entrepreneur, investor, advisor, talent, client focused strategist and brand marketing thought leader. Lauren’s global market leadership leverages media, culture, strategy and technology to grow brands. Lauren is an innovative marketer, who is passionate about deeply understanding people and products to create an emotional connection through storytelling. She is driven by the belief that there is always an impactful solution to every problem. She develops marketing initiatives with a concentration on the creation and implementation of dynamic yet strategic plans that are rooted in authenticity to build brand identity, influence and notoriety. She is a detail-oriented strategist with a deep understanding of business operations, management, and formation across various industries. Having traveled the world to more than 40 countries, Lauren has a global perspective and a fresh forward-looking approach to content creation that is sensitive to the cultural nuances faced in global media and the highly-engaged digital consumer landscape.

Maillian has sustained and deepened her influence internationally through speaking engagements to address topics that include marketing, branding, business development, venture capital, women’s leadership, innovation and technology. She has spoken at prestigious institutions including Harvard University, Columbia University, Cornell University; Fortune 500 companies such as Google, Shell, Dell, Ernst and Young (EY), Prudential, Ogilvy, Weber Shandwick, L’Oréal and Bloomberg; and at industry leading conferences and events such as Social Media Week, ColorComm and AdWeek. She has invested in several startups and serves on the Board of Directors of Digital Undivided, a social enterprise that increases the active participation of minority women in the digital space; CoSign, a technology company that allows you to monetize your social media and shareable content; LIQS, a brand of pre-mixed single serve cocktail shots; and is an advisor to Pipeline Angels, a social enterprise that trains executive women to become angel investors.

Lauren’s work has been featured in national media outlets including Forbes, American Express OPEN Forum, Interactive ONE, Sirius XM Radio, 1010 WIN’s, HuffPost LIVE, AOL Build, Inc. Magazine, Mashable, UPTOWN Magazine, Jet Magazine, CNBC’s Nightly Business Report, MSNBC, FOX 5, CBS New York, Business Insider, Fast Company, and Black Enterprise. In 2011 she was recognized at The White House by the Kauffman Foundation as an Empact100 Award honoree which lists the top 100 entrepreneurs under 30 and in 2013, Essence Magazine named Lauren a “Shot Caller” to watch in business. In 2014, the New York Urban League’s Young Professionals awarded Lauren the honor of Philanthropist of the Year for her charitable involvement and dedication to giving back, in 2015 Kia Motors and UPTOWN Magazine awarded Lauren for being Inspirationally Crafted for her leadership and fearless entrepreneurial journey and in 2015, Smart CEO Magazine named Lauren as a Smart CEO Brava Award Winner. In 2016, Walker’s Legacy named Lauren to their WL50Power List that honors women making strides in the business and philanthropic community.

Lauren is involved in various philanthropic organizations that affect youth, poverty, education, and the arts. She serves on the Advisory Board of The Metropolitan Museum of Art’s Multicultural Audience Development Initiative (MADI) Committee, as Vice Chair of The Apollo Theater Foundation Young Patrons Steering Committee, New York Urban League’s Development Committee, is a founding member of the Young Entrepreneur Council, and a Lifetime Member of the Children’s Aid Society. Lauren has a Bachelors of Science, Magna Cum Laude, in International Trade and Marketing from the Fashion Institute of Technology. She currently resides in New York City with her two children, Jayden and Chloe.

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Copyright 2019 Independent Lodging Congress

Copyright 2019 Independent Lodging Congress

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