Daniel is a passionate and servant hospitality leader with more than 25 years of experience in growing hospitality brands and nurturing successful partnerships in more than 70 countries around the world. Daniel joined Sage from the Passionality Group, a company he co-founded that has a focus on growing emerging experiential lifestyle brands, such as Habitas and Rolling Stone.
Prior to the Passionality Group, Daniel was CEO of Disruptive Group, a subsidiary of lifestyle hospitality company sbe. His expansive career includes stints as President at Dine Brands Global and various executive roles with Wyndham Hotels & Resorts, Amadeus and Melia Hotels International.
In 2020, Daniel was named to the list of most influential restaurant CEOs by Nation’s
Restaurant News. He was a recipient of Hotel News Now’ Hospitality Innovators’ Award and
named “Rising Star” three years in a row by Travel Agent magazine. Daniel sits on the advisory boards of Curator Hotel & Resort Collection, Independent Lodging Congress and Instawork. He is also a member of the board of trustees of American Hotel & Lodging Association as well as Young Presidents Organization. He is a Belgian native, speaks six languages, including Spanish, Dutch, French, Italian and
Portuguese. He graduated from University of Hasselt in 1996 with a degree in Applied
Economic Sciences and in 1997 with a Master of Business Administration degree.
Biggest extravagence or vice:
I'm a sucker for classic cars. A 1975 Fiat Cinquecento is sitting in my mom's garage in Puglia, Italy waiting to be shipped over...It was a gift from my parents.
Favorite place to stay when traveling:
Casa Balandra - my sisters' artist residence and our parents' former home in Mallorca - is really hard to beat.
MUST have travel item:
I've been using the same Tumi Alpha 3 carry-on garment bag for years. I don't check luggage, even for longer trips.
Who would play you in a movie:
Christian Bale apparently (clearly, highly unlikely)
In the kitchen at one of the very first McDonald's in Belgium in 1993 while I was in college. I absolutely loved it.
Winning on Purpose: The unbeatable strategy of loving customers