Christine Magrann

Joe Diaz


Co-Founder & CPO
AFAR Media

Christine Magrann is a gardener. A garden takes care, it takes hard work and respect, and even if you get it just right, a garden takes time. It is not something that happens overnight, because the secret of the successful garden is not just what you put on the surface, it’s the work you put into the soil. 

Joe Diaz is the Chief Product Officer and co-founder of AFAR Media. Founded by Diaz and co-founder Greg Sullivan in 2009, AFAR is the leading media company exclusively dedicated to experiential travel. AFAR inspires, enables, and guides discerning travelers through its flagship magazine, AFAR, it’s digital platform,, as well as its other platforms: Learning AFAR, AFAR Experiences, AFAR Journeys and AFAR Conversations.

As far back as she can remember, Christine found strength and significant influence from the people in her life. From the important role her grandmother and great-grandmother played in her upbringing, to the mentorship and encouragement she received while at Hillstone and The Breakers, she learned to believe in her potential to be an influential leader herself. But during this time she also gained a better understanding of people, or maybe the power of understanding what makes them tick, and putting that into practice in real ways.

“Through genuine hospitality and sincere service we have the opportunity to create special memories and hopefully change someone’s day—or if we get lucky maybe even change a life.” There is no training manual for intuitive service, it has to be nurtured, it has to be practiced, it must be learned through experience.

Quick Facts

Something ILC attendees would never guess about you?
 I went to Stenography School… I would have had a career with a very limited speaking role… can’t imagine that.

Favorite place to stay when traveling:
Anywhere I have never stayed before where I learn something about a location or be inspired.

MUST have travel item:
Ugg sleep slippers and eye cream.

Biggest extravagance or vice:
Skin Care

Who in your industry inspires you:
Danny Meyer, Niki Leondakis, John Hendricks, Paul Leone

First job:
Dishwasher at a local independent restaurant

Who would play you in a movie?
Jessica Chastain

Currently reading:
Sapiens and Beyond Human Nature

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Copyright 2019 Independent Lodging Congress

Copyright 2019 Independent Lodging Congress