Justin Watkins

Justin Watkins

Native Digital

Justin Watkins is Founder and CEO of Native Digital, a brand and marketing firm acquiring travelers where they start: online. And it's working. Adweek ranked Native the 4th fastest growing agency in the Midwest in 2020. Hospitality clients include indies such as Aparium Hotel Group, KSL Resorts, Trademark Properties. That said, they help bigger players such as Marriott, Hyatt, Hilton and Caesars as well.

Through his 20 year career Justin has spent much of that time launching boutique brands and driving online bookings. Today Justin continues to be a tireless connector of data and creative intuition with a team of 25 creatives and strategists. To see Native's most recent work, follow @nativedigital_ on Instagram.

Quick Facts

Something ILC attendees would never guess about you:
My stupid party trick is being able to kick the top of a door frame. Regulation height of course. And truthfully I don't even need a few drinks to go for it. I just want the other person to try as well.

Favorite place to stay when traveling:
Either downtown near a dive restaurant or far out near a trailhead..

MUST-have travel item:
Whatever book I'm reading at the moment and a Moleskine.

Who would play you in a movie:
I always like the brief cameo by directors that only a few people recognize. Like when Mel Brooks or Tarantino enter a scene.

First job:
My first job in the industry was designing websites for blues record labels like Alligator, Tone-Cool and Blind Pig Records.

Currently reading:
Thinking Fast and Slow by Daniel Kahneman

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Copyright 2019 Independent Lodging Congress

Copyright 2019 Independent Lodging Congress