Alex is the Co-Founder and President of ALICE. Since founding ALICE in 2013, the startup has become one of the fastest growing companies in the hospitality technology space, raising a total of $39M, building a team of over 150, and a global customer base of 2,500+ hotels.
As President, Alex runs the company's brand, culture, and Customer Success team. In 2019, ALICE was awarded Best Place to Work by Hotel Tech Report and was named to Inc.’s Best Workplaces list - a testament to ALICE’s commitment to its people and its mission-driven culture. This year, ALICE also won Best Concierge Software, Best Preventative Maintenance Software, Best Guest App, and a Top Staff Task Management & Collaboration Platform in the Hotel Tech Awards.
Born and raised in London, Alex grew up in the hospitality industry, with his family operating the Malmaison and Hotel Du Vin hotel brands. He’s become a sought-after hospitality thought leader, speaking on technology and innovation in hospitality at conferences around the world. In 2016, Alex was awarded the HFTP President's Award, which recognizes a person who has made a significant contribution to the hospitality industry and in 2018, the Hotel Experience Next Generation Leader Award.
Alex received his bachelor’s degree from the University of Pennsylvania, Wharton School of Business. After graduation, he began his career with Goldman Sachs in the Equity Sales division in New York before leaving to start ALICE.